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About Llena

Janell Blair founded Llena International in 2019 as an e-commerce brand with a focus on affordable beauty products and fashion accessories. Starting as an online boutique, the brand sought to establish itself as a CPG brand through paid social and influencer marketing. However, Janell noticed a growing interest in and demand for a more individualized approach to sourcing products for the brand’s customer base who took an affinity to her personal style on social media. The response from her brand collaborations was the determining factor for the brand’s shift towards curated commerce, content marketing, and copywriting.

Janell Blair founded Llena International in 2019 as an e-commerce brand with a focus on affordable beauty products and fashion accessories. Starting as an online boutique, the brand sought to establish itself as a CPG brand through paid social and influencer marketing. However, Janell noticed a growing interest in and demand for a more individualized approach to sourcing products for the brand’s customer base who took an affinity to her personal style on social media. The response from her brand collaborations was the determining factor for the brand’s shift towards curated commerce, content marketing, and copywriting.

About Janell

Janell Blair is a freelance copywriter and virtual stylist in Florida with a BFA in Photography and certificates in Social Media Marketing and Professional Makeup Artistry. She has been blogging since 2016 on her lifestyle blog The Janell Edit and is a former ambassador of Macy’s Style Crew. After years of content creation for social media, she shifted her focus towards fashion copywriting and styling, wanting to combine her natural storytelling ability, her love for online shopping, and her desire to help others look and feel their best. Janell has also received her certificate in Fashion Industry Essentials from Parsons School of Design.

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Services Explore Our Services

If you’re looking for curated, clickable copywriting for your social media page, blog or website, you’re in the right place. First impressions are lasting impressions. Trying to form an authentic connection with your target audience? Don’t be pushy. Persuade.

Sure, your perfectly packaged product could stand alone–in an ideal universe. But you need more than a great product when competitors are simply a scroll away. You know what makes your target audience tick, but you can’t seem to find the right words and it feels like time is running out. So, what’s the solution? Partnering up with the right copywriter. Win them over with curated copy that will turn prospects into paying customers.

Always on the go? Not enough hours in the day to shop for a new dress for that special event? Need help choosing the correct color for your concealer? Whether you’re shopping for an upcoming birthday, bridal shower, or vacation, relax and leave it to Llena. Define your personal style, hassle-free.

Copywriting

Product Descriptions

Benefit-focused e-commerce copy with all the right keywords sprinkled in.

Social Media Copy

Informative, intriguing, and in-your-face copywriting for social media to stop the scroll. It is your highlight reel after all.

SMS Copy/Push Notifications

Short, sweet, and to the point! You want to grab your customer’s attention in seconds since that’s likely all the time you’ve got!

Emails

Earn your stars and avoid the spam folder with eye-catching, alluring subject lines and body copy that showcases your newest styles and hottest sales of the season.

Content Writing

Blog Posts

Connect with your audience through glamorous, engaging, and thought-provoking blog content that further describes your product and provides the answers they’ve been searching for.

Listicles

So many products, so little time. When you want to incorporate user feedback, product ratings, and the how-tos, a listicle is your best bet.

Web Content

Writer’s block? Don’t fret. Drafting up content for your site doesn’t have to be a chore. From PDPs to the FAQs, no details are left behind.

Newsletters

Keep your customers in the loop with must-know business updates, product launches, or upcoming events with a regular newsletter that will keep them coming back for more.

Personal Styling

Style Analysis

You’ll meet with Janell through video calls on an ongoing basis for advice and assistance with all things related to beauty and fashion. You’ll find out what colors, silhouettes, and styles are best suited for you.

Closet Audit

This is a deep dive into your current wardrobe to evaluate what works and what doesn’t and what to do about it.

Style Guide

You’ll learn how to create looks from existing items and receive suggestions for new additions. You’ll also receive a Look Book, a visual style guide with outfit examples, and recommendations for places to shop in order to best meet your style goals.

Personal Shopping

Curated Finds

100% done-for-you full-service personal shopping. You’ll be provided with product suggestions that are best suited for your budget, style preference, and lifestyle.

Gifting

Searching for that thoughtful gift for your person’s special day? Don’t stress about coming up with gift ideas, this bespoke shopping service will help you to find the perfect present for that certain someone.

Trendspotting

Janell is constantly searching for the next in beauty and fashion as a blogger and curator. If you have an interest in having these trends before they become mainstream, they can be sourced ahead of time.

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Blogs Our Latest Blogs

Keep up with the latest in beauty, fashion, and wellness from The Janell Edit. You'll have access to style advice, product reviews, and self-care tips that will elevate your mood, wardrobe, or makeup vanity.

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01/23/2022

The Brow-Raising Beauty Trick You Should Pencil Into Your Makeup Routine

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12/21/2021

Top 15 Must-Haves of 2021! Best in Beauty, Fashion, and Wellness

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12/05/2021

Take a Walk on the Wild Side! Dare to be Different with 7 Unique Leather Boots from Saint G

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Testimonials Few Words
From Clients

"Fabulous work by Janell. It's a delight to work with her."

Helen V.

"Super fast, let me tell you! Extremely professional."

Bree S.

"AWESOME! Great for more exposure."

Amanda T.

Contact Us

In need of fresh copywriting for your brand's upcoming catalog? Trouble sourcing that one pair of studded leather boots? Let’s chat!

Call Us
305-985-5709